That Boss Life



  

What is Judith Butler's idea ?

Gender is as 'preformed' or 'performative'

Does this challenge or reinforce that?
Reinforces this as ur have to wear the make up to be socially acceptable, to go clubbing and stuff.
challenges this as they use MannyMUA

How do developing technologies affect Media Language?
before it was all posters and now its videos and influencers. the intertextuality from mafia movies and this ad 

Semiotic is the study of how images signify cultural meanings? Whose idea was this? Can you use mise en scene to reinforce this idea?
By using youtubers and instagram stars, they broaded their target market and reach out to new customers.


 Score and That Boss Life with reference to the Brand Identity
in the Score advert from the 60's, gender is a fixed construct in which the women are largely seen as objects and the males are seen as powerful, hunters. an example of this is seen thought the use of mise en scene with the man being carried. For That Boss Life, gender is seen as more fluid and this creates a brand identity of free and self-expression. An example of this  can be seen thought the use of mise en scene with an openly gay makeup 'guru' as a spokesperson

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