'Music Videos are a tool that use media language to create representations about artists. Discuss with reference to your two close study products'

'Music Videos are a tool that use media language to create representations about artists. Discuss with reference to your two close study products'


Music videos are seen as a promotion or advertisement of the artist. It creates a representation of an artist to market to an audience. This is reinforced through editing, cinematography and mise en scene. 

'Letter to the Free' promotes Common as a private person who has strong political opinions. An example of this is through the use of mise en scene when the black box show the reflection, it shows what the person wants to see, not what's actually there. Another example of this is through the use of mise en scene as all the lighting is natural so half of the scene is hidden in darkness.  Another example of this is through the use of cinematography when regarding the lack of zooms. The lack of zooms show a smooth and steady shot, like a ghost. This reinforces the idea that black people are hopeless when fighting the image the others have set for them.

'Billie Jean' promotes Michael Jackson as a God-like person. An example of this is through the use of cinematography when certain scenes are sectioned off showing MJ, showing only his eyes or his hands. This reinforce the idea that MJ is the centre of everything. Another example of this is through the use of mise en scene when the trash is juxtaposed with the suits. Throughout the video his is accompanied with rubbish while in his clean suit. this shows his struggle to get to where he is now. this reinforce the idea of his rags to riches story, and all the obstacles he had to face, like Jesus. Another example of this is through the use of mise en scene when he gives money to the poor. this shows he is a good guy who gives to those in need 

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