Theorist and Score Advert


Judith Butler 
Gender is as 'preformed' or 'performative'

Roland Barthes
Signs = total of signifier and signified
Semiolagy = relationship between signifier and signified
Signifier = object
Signified = meaning


Score Advert (1963)
In 1967 the decriminalisation of homosexuals 

What is the product being sold?
Score Hair Liquid 

How does this advert create desire for the product?
Ladies  

What is the idea being sold?
If you have the product, you get the girls 

How does Score construct a narrative which appeals to its target audience?
the ore product you use the more ladies you will have surrounding you 

How is this reinforced though Mise En Scene?
Ladies in little clothing in the Picture 

Can you use semiotics to argue this?
The signifier is the Score and the signified is the ladies which will apparently surround you 

How and why audience responses to the narrative of this advert may have changed over time?
More feminist around now to argue that this advert is incorrect and not all men like girls 



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